Rael Brook was re-vitalised in the market place following a highly successful management buyout in 1988.
The original reputation for excellence and an unwavering attention to detail has been retained and Rael Brook is now one of the most successful branded shirt houses in the UK, Europe and across the world.
Since the buyout which embraced the Rael Brook and Southern Comfort brands, the group portfolio has expanded with acquisition of the Rochester Shirt Company with its David Latimer brand and Folkespeare, an up market tie and accessory brand.
On offer are constantly updated formal and semi-formal shirt ranges; formal, evening and casual fashion styles complete the picture.
Rael Brook's customers include small independents, mail order companies, corporate wear, large chain stores and a growing export demand to over 50 countries worldwide.
Our Rael Brook brand is synonymous by quality and attention to detail and the finest easy care fabrics, such as polyester cotton mixes to cotton rich and 100% cotton combinations.
Styles include formal and semi formal designs in a comprehensive range of colours and designs to meet customers discerning tastes.
In the 1950s Rael Brook shirts used to advertise on television with a very recognisable animation of dancing shirt and tails. Along with this we had a jingle that has affected more people than you would know becoming a part of pop culture in the mid 20th century.
The Rael Brook Theme
Written by Johnny Johnston, the theme was devised when he met Harry Rael Brook who was just starting up his shirt business. 'I want to advertise on television and I want a jingle. I make shirts.' he said. Johnny said 'What's so special about your shirts?'. He said 'You don't have to iron them.'
So Johnny sat at his piano and played and sang these seven words - 'Rael Brook Toplin, the shirt you don't iron'.... repeated three times and then again in a changed key. Harry was delighted and said 'That's what I want, don't change anything', and they never did!
Inspiration to Ian Gillan
Ian Gillan (Singer with Deep Purple and Gillan) talking about his 1997 album entitled 'Toolbox'.
One of the titles that will stay on the album is the curious 'Dancing Nylon Shirt Part I and II'. This came originally from a poem that hangs on Ian's studio wall. "When I was a kid watching TV there used to be an advert for Rael Brook shirts. They had all these mad nylon shirts dancing on a line which inspired the poem and the lyrics. There's a story behind every song!"